Express Rally was founded in Northwest Arkansas in 2015 and both the car community, and community at large have been a catalyst for our growth and development over the years. We are proud to be based in Northwest Arkansas and are honored to hold two events each year that directly support charities that are assisting families in need in our area and beyond. The annual Ryan Malone Memorial Toy Drive began in 2018 (renamed in 2023) with Jason's Pro Detail and has grown exponentially each year. Thousands of toys are donated directly to the NWA Children's Shelter and The Call. 2025 saw the creation of the annual Central Arkansas based Holiday Hoon Charity Cruise which directly assists Immerse Arkansas in Little Rock by providing much needed items to the community they serve.