April 29th - May 1st, 2026

$3,999 per team - Deposit of $2,000 reserves your spot on the starting grid.

*Discounted entry of $3,499 if paid in full by October 1st, 2026*

Event begins in Atlanta, GA and ends in Chattanooga, TN.

Entry fee includes:

• Exclusive Kickoff event at location TBA on the evening of Tuesday, April 28th.

• 4 -Star hotel accommodations  at the Omni Grove Park in Asheville, NC (2 nights) and The Edwin Hotel, Autograph Collection in downtown Chattanooga, TN (1 night).

• Scenic pre-planned driving route featuring the Tail of the Dragon, Blue Ridge Parkway, and Cherohala Skyway in addition to scenic roads in the Great Smoky Mountains National Park, Nantahala National Forest, and Chattahoochee National Forest.

• Breakfast provided on each day of the event.

• Group lunch provided on Wednesday, April 29th at the Troll Tavern in the alpine village of Helen, GA.

• Group lunch provided on Thursday, April 30th at the legendary 129 Hub in Maryville, TN.

• Group lunch provided on Friday, May 1st at Iron Works Grill on Tellico Plains, TN.

• Private finale event at Whiskey Thief in Chattanooga, TN on the evening of Friday, May 1st.

• Bespoke easy to remove Eastern Express vehicle sticker kit.

• Commemorative framed Eastern Express event poster.

• 2 Eastern Express event t-shirts.

• 2 Eastern Express event sweatshirts.

• Exclusive Eastern Express gift bag.

• Access to the exclusive RCK x ER Eastern Express playlist.

• Complete media coverage from BLK ELK Media and RG Media.

NOTE: Amounts paid towards events are not refundable.

Terms and Conditions